They are the star products or businesses of the company.
They are cash traps – Getting a return on investment from these businesses or products is next to impossible.These are the businesses or products which are in the declining stage.They can either become Stars and then Cashcows or and turn in Dogs as well.These business units or products require high capital investment.Most businesses start as Question marks.Here is a gist of points that we covered about the 4 different quadrants of the BCG Matrix.
The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.
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